Entrepreneurial Success: Serve Your Audience The most successful people in the world do not have people in service to them; they are in service to other people. Think about Domino’s Pizza. A few years ago, this pizza chain had reduced profits with low sales all over the United States. So they changed their tactic. Instead of making pizzas according to their recipes, because that is the way it had always been, they asked their customers what they would prefer. It turned out, their customers wanted a better tasting pizza and so Domino’s went to work creating one. Now, profits are back up and the company is doing fine. Another contemporary example: the fast food chain McDonald’s just announced that they are going to provide breakfast all day long. For decades, people have been held hostage to McDonald’s breakfast hours and other restaurants have taken advantage of this and enticed those customers by having a breakfast menu that was available longer or even all day. McDonald’s finally decided that they were here to serve their customers and not dictate the times that they should be eating breakfast, and expanded their breakfast menu hours to the entire day. Needless to say, the move was quite popular. Who is your audience? Who are the people that are going to be responsible for your success? Your customers, of course; they are the people who buy your products and services. Some people look at this audience like it is here to serve them and their needs and in fact, the opposite is true. You need to be here to serve your audience. You need to find out what they want and what they need and then provide it to them. No matter if you are providing a product or service, if you want to be successful then get ready to serve your audience.
https://www.youtube.com/watch?v=PR5UyUyGBWw
https://www.youtube.com/watch?v=PR5UyUyGBWw
http://syndlab.tudothatsu.com/entrepreneurial-success-serve-your-audience/
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